Selecting a printing method depending on the circulation of leaflets

Rather complex issue for any firm is to determine the circulation of leaflets, flyers or brochures, necessary for the advertising campaign.

We recommend our clients to consider the following factors:

1. Determine a budget advertising campaign, find out the cost of printing in the printing of your run. It is important to bear in mind that the cost of any promotional items made up of factors that do not depend on the ordered circulation (eg, design of leaflets or booklets, fitting equipment, the output of photo or immediately printed forms). In other words, the cost of pre-press does not depend on the size of circulation. The cost of printing a single copy of the sheet depends on the circulation of products (more than circulation, so it is less).

Therefore, when printing offset favorably ordering large circulation of leaflets, in this case, the cost of pre-press, as it were distributed to the entire edition. If your order is small, it is best to use digital printing. There is another option – you can develop enough “universal” sheet products suitable for a variety of promotional activities. A good solution is to develop and “universal layout”. In this case, you can save on the design of promotional products, since it takes only a few to change the information to make it relevant or add information on discounts, etc. Ways to save quite a lot, managers of our printing will always advise you the best option.

2. Plan the circulation of leaflets taking into account the real need for the advertising campaign. Do not rely on the fact that it is always possible “to reprint”. Firstly, any overprint more expensive than printing immediately all the necessary circulation. Secondly, to reprint edition takes time. Therefore it is better to think carefully campaign and all you need to print advertisements to order immediately. This will save you both time and finances.

3. Always consult with the managers of the printing house, do not hesitate to ask questions, to calculate the various editions. Very often managers can tell not only the best way to print and circulation, but also the best format or type of fold – on the manufacturing cost of advertising printing affect many factors.

4. Consider the propagation of promotional products. As a general rule, if the distribution of your advertising media provides the account of your target audience – for example, near the location of an object or advertised on specialized exhibitions, etc.), you may need a smaller edition of promotional materials. At the same mass distribution or layout for mailboxes, you may need a large circulation of leaflets. Therefore, check with your distributor of advertising – they can tell you how much actual printed materials may be required for your advertising campaign.

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